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Giggling Squid Restaurants
UK
2019-2021
Illustration, Graphic Design
2019-2021
Illustration, Graphic Design
Thai restaurant chain in need of a brand refresh. I was in charge of the creation of a full set of new illustrations and typographic designs for the website, menu covers and collateral. All ongoing social, digital and print collateral updates were also my responsibility.
The client simply wanted a brand full of fun and visual intrigue. Through research, we found that the number 5 in Thai was pronounced ‘ha’, so I created a set of designs all labelled fig. 555, which in Thai sounds like you’re laughing.
The client simply wanted a brand full of fun and visual intrigue. Through research, we found that the number 5 in Thai was pronounced ‘ha’, so I created a set of designs all labelled fig. 555, which in Thai sounds like you’re laughing.
