Giggling Squid
giggling squid / 2019
Brand evolution and menu design
![](https://freight.cargo.site/t/original/i/cebf00ca8aaf57130c52a34437b2e28f6b1a7cc02b3aa966c69edd563e0c42ec/Squid-OG-square-format.jpg)
Giggling squid was a relatively new but vastly successful thai restaurant back in 2019. whilst working at saint design, i was tasked with creating a whole new brand look and feel, with the owner wanting illustrations at the heart of it all.
i created these hybrid forms with squid anatomy and thai flowers embedded in their cultural history. the bold colours paired with the intricate, delicate designs are a celebration of the restaurants complex yet vibrantly flavourful dishes.
![](https://freight.cargo.site/t/original/i/69030a36c8c8e74f74e3dd83b5ce4be443df3c560318ca45b5e33dd52846385f/Full-table.jpg)
![](https://freight.cargo.site/t/original/i/82affda432c464e230dcd7562e33f4f5d42dc8249f3a25b77dee3531805b5367/flowers.jpg)
![](https://freight.cargo.site/t/original/i/02d811c392cbc66cfb5c4dfebfcdd27fc876b121b7e7142347c7e563770460d1/GS0134_Brand-Guidelines-10_19_10SG.jpeg)
![](https://freight.cargo.site/t/original/i/604d26b79cba7f2122103ba54a19917ee5b6c0c330532252cb6b01b52c312253/Array-of-menus-displayed.jpeg)
![](https://freight.cargo.site/t/original/i/ec28096e68744fb3ea7c49a9ea2b75599265efd84858fbf03d36094fba60b523/LOTUS.jpg)
![](https://freight.cargo.site/t/original/i/5168d181da9fa0ea1bb7885529d0acaaa2b27dcc8e09ef3bc5d2128119bf07cf/CASSIA-copy.jpg)
![](https://freight.cargo.site/t/original/i/d55045164a29492f2debe12ab2fc9331b667508a2127132c8519f306c51cc6c6/ORCHID-copy.jpg)
![](https://freight.cargo.site/t/original/i/a3660fef41fa644bb5f949288bba904263bac8cf4352b493fb6bb35e12c433ea/TRUMPET-copy.jpg)